Amos Orr (Marketing Manager from Aviv), Assaf Avizohar (breeder of Aurora) and Rachel Roman (Assistant of Assaf Avizohar)
Aviv is very proud as the sole exporter of the Aurora papaya. "Since it is announced that we won, we receiveda lot of responses from existing customers and potential customers," explained Or Amos from Aviv. "The potential is very significant now. We shallmeet the demand, but not tomorrow. We have planted more orchards now and we already have orchardsin production. It will take a few months and then we’ll have significant volumes"
For the company, winning theFLIA is significant, because of all attendees they chose Aurora papaya. "We are pleased and very thankful that Asaf Adizoar spent ten long years patiently developing this wonderfully tasty, seedless papaya. We are planning to do everything we can to promote the Aurora Papaya and sell it on global markets."
Along with the remarkable fact that the Aurora papaya is completely seedless, this unique papaya is characterised by its delicate fragrance and firm, full-flavoured pulp. Even after it is sliced, the fruit maintains its excellent consistency for a long time. The Aurora Papaya is the product of natural selection and crossing different varieties. Target markets include the European Union, Switzerland and Canada. The weight of the fruit ranges from 200 to 1000 grams.
The second place FLIA winner chosen by trade professionals at Fruit Logistica is the "Lemoncherry" tomato. Developed by BelOrta, a growers' co-operative based in Belgium, this yellow, sweet-tasting cherry vine tomato features a distinctive, lemony aroma. Third place honours went to the "DIY Fresh Packs" produced by Bakker Barendrecht in the Netherlands. These products are designed for consumers who want to use fresh ingredients to prepare a full meal, soup or side dish for four people.
For more information:
Amos Or
Aviv
amosor@aviv-flower.co.il