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Potato harvest stabilised, competition remains tough with imports

Australia’s potato growers are still doing a robust trade, with the volume produced stabilizing with 2013/14 levels at around 698,000 tonnes, but local growers are competing with more than 130,000 tonnes of imported french fries on average, as of 2012. “The quality of locally grown potatoes cannot be surpassed, with Australia producing some of the world’s cleanest and safest potatoes,” notes Alexander Miller, Special Projects Coordinator with Ausveg, the body representing both vegetable and potato growers in Australia.



Off the back of that news, however, Australia’s potato exports are beginning to increase, in particular to countries such as Indonesia, according to Mr Miller.

Potato growers across the country are looking at a relatively strong market, as they work to satisfy traditionally strong demand. “The usual pressures remain the same as growers try to maximize yield. Some growing regions in particular in Tasmania and Victoria have experienced a dry season and would benefit from some rainfall,” notes Mr Miller.

Within the Atherton region in Queensland harvesting would usually be completed by early January, but this season has been late, with Mr Miller reporting that potatoes are still being packed for market there. The Thorpdale region in Victoria is also in the midst of harvesting current crops, while potatoes generally grow year round in South Australia.



According to research conducted for Potato Tracker, by Colmar Brunton, the most popular breed of the humble spud purchased in Australia is the Desiree, and potatoes are most popular among older generations. Those aged 18-24 indicated an intent to purchase when surveyed, however. Washed and ready to cook potatoes only accounted for a small number of total purchases. Those interested can visit the following link to see Potato Tracker data going back to September 2014, when it first started being collected: http://ausveg.com.au/potatoes/potato-consumer-research.htm

Author: Kalianna Dean