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Metro and eBay are testing new concept store

German retailer Metro Group, together with eBay and Paypal, are testing a new concept called “Store of Inspiration”. The idea is to combine traditional sales with online sales by means of mobile applications.

Pilot supermarket is located in one of the shopping centres in Bremen, Germany. Customers of this supermarket can shop with the help of digital displays or their own smartphones. The range of products updates daily, depending on the customers’ preferences.

Therefore, Metro Group keeps looking for new ways to develop as the traditional large format of the stores has lost popularity in Western Europe.

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