A man with a mission: Osman Aritan of Purnatur

According to Purnatur’s director Osman Aritan the first loadings of lemons from Turkey are imminent. ‘We recently visited our citrus partner CMS, and I must say that I am extremely excited by the prospects which the season holds, especially in terms of volumes and quality. Because of the fact that our production stretches over various farms, we can supply lemons from mid-September to mid-April 2015. We are expecting the first shipment of Interdonato lemons around 23 September, and if the photographs are anything to go by, this product will really make our clients happy! Interdonato will be followed by Eureka (November) and Lamas (December).’

Osman and his son Resat manage the marketing and logistics operations of the CMS brand across Europe, and have built up a solid track record with retailers and wholesalers across Europe. Osman: ‘We provide exactly what our customers require, in most instances directly from the farms in Turkey to the final destinations. This saves costs, and by utilizing an uninterrupted cold chain ensures that the product quality is protected. We do have a working stock to supply from our warehouse in Ridderkerk (The Netherlands), as it is sometimes necessary to provide extra deliveries to our retail customers. We have been following this system for the past two seasons, and we are very happy that it adds solid value to our customers operations’.

Osman Aritan Resat Aritan Cem Turan

Purnatur’s exclusive collaboration with leading Turkish citrus produce Cem Turan of CMS enables the company to supply an extensive and impressive range of products across all citrus ‘families’, all packed in CMS’s state of the art packing facilities.

In the 2014 citrus season lemons will be followed in rapid succession by grapefruit, satsuma, tangelo/minneola and oranges. Osman says that he is particularly excited about the tangelo/minneola season, as CMS has in recent years specialized in this variety. In addition, during the coming citrus season a number of easy peeler varieties will be tested in the market.

Purnatur has been partnered with the AgroCap Invest group of companies since 2012, and plays an important role in the group’s global strategy. The partners serve a large number of clients in various countries, mostly on the basis of selective exclusivity. Osman says that the Group’s main objective is to balance supply and demand. He concludes: ‘By setting high quality standards, and then by shipping only those products that meet these standards to our sales partners worldwide, we are able to effective spread market risks and ensure a satisfactory return to our production partners’.

For more information:
Osman Aritan
Purnatur BV
Handelsweg 40, 2988 DB Ridderkerk,
Netherlands
Tel: + 31 85 4 899 899
E-mail: osman@purnatur.nu
www.purnatur.nu