Carrefour Romania has developed long term partnerships with local producers, with the initiative of promoting Romanian produce and supporting Romanian economy. Carrefour Romania works with over 1,500 Romanian suppliers. ''For 13 years we have been encouraging the consumption of Romanian products'' says Andreea Mihai, Marketing Director at Carrefour Romania, ''we have always looked for, in these partnerships with Romanian producers, an agreement that is profitable to both parties (…) On one side we want to support the Romanian economy by offering producers solutions that allow them to develop their companies and decrease costs ; on the other hand, our priority is to satisfy our clients needs with fresh produce of high quality''.
These partnerships create new employments and strengthen local companies. They decrease transport distances of finished products, and therefore diminish the environmental impact as well as prices for the consumer.
They are also working on a Carrefour Quality initiative in Romania, amongst their 1,500 local suppliers, many of them are engaged in developing the Produits Qualité Carrefour label. Andreea Mihai says that ''it would be easier to import them like most retailers do, but we have not chosen easiness''. Products labelled under this brand are 100% issued from local farms.
Carrefour Romania has also partnered together with the Associaton Bio Romania, and consumers have access to their products since July 2013. These products are fabricated in villages with fruit, vegetables, honey and herbs farmed traditionally and respecting European norms for organic produce. Bio Romania products are available in all Carrefour hypermarkets in Romania.
Today Carrefour have 155 stores in Romania, of which 25 are Carrefour Hypermarkets, 79 supermarkets (Carrefour Market), 44 proximity stores (Express), 6 Contact stores and online : www.carrefour-online.ro.