Heritage Reserve™ navel oranges completes successful season

Heritage Reserve Navel Oranges offered quality volume despite the early season freeze and finished off the season with new customers and high praise from consumers.

Damaging frosts across California orchards late last year threatened many citrus growers this season. Despite the cold weather, the naturally-colored Heritage Reserve Navel Oranges, grown by LoBue Citrus, remained consistent with exceptional flavor and quality volume.

Select retailers in the United States carried Heritage Reserve from February through May.

Heritage Reserve navel oranges are taste-tested daily, graded tightly for optimal flavor and packed to order. The Heritage Reserve program was supported with high graphic packaging, point of sale materials (POS), merchandise bins, blogger partnerships and social media. Quick response (QR) codes on packages link to a video where LoBue family members talk about the history of the legacy groves and why they produce such a consistently flavorful navel orange.

For more information:
Paj Ann Herr
Golden Sun Marketing
Tel: +1 763 951 2005
Email: pajann@goldensunmarketing.com