Awe Sum Organics celebrates 29 Sweet Years!
Rachel Carson’s book, Silent Spring, planted the seed, impressing upon David the dangers of using chemical fertilizers and pesticides. A standout student in his high school organic gardening class, David was asked to take over when the previous teacher moved on due to the school’s financial difficulties. It was David, who at the tender age of 17, loaded up his truck with the school’s homegrown organic produce and sold it at farmer’s markets and to co-ops in the area. David did this on a weekly basis, raising enough money to keep the school operable for quite some time. He was so passionate about the soil, the seeds, and the harvest, he is actually known to this day amongst old friends and classmates as none other than David Gardener.
By 1973, he was delivering organic produce from other local growers, and advocating the benefits of growing produce without using chemicals. When it came to taste, David’s organic fruits and vegetables were definitely in a class of their own! Word spread, and David was soon making deliveries as far away as Los Angeles, with stops in the Bay Area and throughout the San Joaquin Valley.
As demand for organic produce skyrocketed, David looked for ways to provide his customers with a year-round supply. He began to source organic products from Mexico, and then New Zealand. As his import business grew, David sold his delivery route and dedicated himself to sourcing off-season produce full-time, adding on growers in Central and South America. In 1985, he named the company Farmers Fruit Express, and trademarked the triangle logo which symbolizes the balance between the sun, water, and earth.
Today, David is living his dream of bringing organic produce mainstream, and providing a year-round supply of the highest quality fruit from both domestic and international sources. In 2008, he changed the name of his company from Farmers Fruit Express to Awe Sum Organics, a fitting title for the awe-inspiring volumes of awesome organic fruit supplied to store shelves each and every day! This month, as Awe Sum Organics celebrates their 29th year in business, and as “Organic” has taken on a whole new meaning with the threat of GMO’s, our mission continues.
For more information:
Sue Quijano
Awe Sum Organics
Tel: +1 831.462.2244
Fax: +1 831.462.2552
Email: info@awesumorganics.com