Blue Whale recently became the exclusive distributor of the new Metis line. Andere verdelers zijn Royal, Zani, Minguzzi. "Metis is a special range of fruit with various flavours and colours," says Frank Alluine, salesmanager in France. "It is a cross between a plum and an apricot. Its name stands for Most Exciting Tasting Inter Specific. Metis is a new generation plum fruit developed in 1950 by the Californian breeder Glen Bradford. The product is available in different colours and flavours between June and October, thus extending the plum season to five months."
First volumes marketed this year
Metis looks like a plum, but it is a lot more. Genetically speaking, it is mostly plum, but also a little bit apricot." There are three categories of Metis." Most of them a red flesh, but is it possible to choose between a red, black or multi-colour skin. Its taste is very unique, very sweet, and the fruit is nice and firm. Starting this year, the first volumes will be marketed, as in previous years the production was still too small. The varieties sold under the brand name 'Metis' are selected following the strictest requirements. Range will be completed in the coming years. At the moment, in trial orchards, we observe more than 100 varieties."
A different product
Frank points out that this year will be challenging for them. "We need our customers and consumers to know that the product is really something new. It looks like a plum, but it is something different, something unique. The packaging is just as colourful as the product line; we certainly expect positive feedback for the new concept. We target the European market first, but we will also try the overseas market.
Blue Whale will only offer the first variety of this new range Metis this year, called the September Yummy. Royal will already offer several varieties." He said, for consumers, it's not important to know these varieties name. "One of our goal through this new brand is to give to our buyers and to consumers a clear landmark to recognize these new high quality fruits."
For more information:
Frank Alluine
Blue Whale M.I.N. BP 417
82004 Montauban - France
05 63 21 56 56
[email protected]
www.blue-whale.com
Blue Whale will only offer the first variety of this new range Metis this year, called the September Yummy. Royal will already offer several varieties." He said, for consumers, it's not important to know these varieties name. "One of our goal through this new brand is to give to our buyers and to consumers a clear landmark to recognize these new high quality fruits."
For more information:
Frank Alluine
Blue Whale M.I.N. BP 417
82004 Montauban - France
05 63 21 56 56
[email protected]
www.blue-whale.com
