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''New potatoes? There's nothing better!''

New potato campaign launched in France

The potato season began in April and is increasing in all production zones. New potatoes from regions that produce earlier are marketed as of April-May and the later regions start in June. The peak period is normally between mid-June and mid-July depending on weather conditions.

To support sales, the CNIPT has set up a radio campaign financed by FranceAgriMer that will be on air between the 12th-28th June and will boast the qualities of new potatoes. ''New potatoes? There is nothing better!'' will be broadcast over 3 consecutive weekends (on NRD, RMC, RTL2, Fun Radio and Chérie FM).

The campaign is aimed at 25-49 year olds and should reach 54 million people. They will also work on the identification of products in store, and those that want to will be able to put a ''New potato from our region'' sticker on their packaging. POS material will also be handed out, 1,800 kits have been prepared for hyper and supermarkets.