- Red Apple Germany (RAG), a wholly owned subsidiary of DOSK, the R&D Consortium owned by the 9 largest German cooperatives (ELO, Elbe-Obst, MAL, VEOS, Landgard, VOG, OGM, MABO, and WOG).
- Johnny Appleseed, fifth generation grower-packer-marketer, leader on the New-Zealand market with the Yummy brand.
“Our group is mature and working exceptionally well” said Bruno Essner, President of IFORED Board of Directors. “IFORED is composed of world leaders bringing all the power and experience required to successfully introduce these new red flesh apples to consumers globally”.
John & Paul Paynter from Johnny Appleseed.
With the arrival of its two newest members, the IFORED organization now accounts for the marketing of more than 3 million metric tons of apples annually and controls over 55,000 ha of apple orchards.
IFO and RAG representatives signing in Berlin.
The members of IFORED are currently evaluating under their growing conditions a range of 24 red flesh selections. “The diversity in skin colouration and the superior taste of these new varieties developed using natural breeding techniques are amazing. We truly have products with commercial potential” exclaimed Thierry Ligonniere of IFO, the French R&D company breeder of these varieties. The most advanced selections have been planted in pilot orchards in Europe, and the first pre-commercial orchards shall be planted in 2015.
“We are also putting a tremendous amount of effort in the development of the marketing concept that will govern the sales of IFORED varieties” acknowledged Essner.
The current IFORED group, initially formed in 2012, gathers fourteen leading fruit marketers from five continents to bring these exciting new varieties to market.
SOUTH AMERICA
- Mono Azul, Argentina
- Unifrutti, Chile
- Dutoit, South Africa
- Montague, Australia
- Johnny Appleseed, New-Zealand
- AMG (Gerfruit and Mesfruit), France
- Blue Whale, France
- Empire World Trade, United Kingdom
- Fenaco, Switzerland
- NovaMela (VOG, VIP, Melinda, La Trentina and Rivoira ), Italy
- Nufri, Spain
- Red Apple Germany, Germany
- Worldwide Fruit, United Kingdom
- Next Big Thing, United States and Canada
Emmanuel de Lapparent
IFO Fruit
Tel: +64 21 020 65 123
Email: emmanuel.delapparent@ifo-fruit.com