The persons responsible for Agricola Aversana of Eboli (SA) are reporting so to FreshPlaza. The firm, located in the heart of the Piana del Sele, is a company that produces, processes and packages selected salads, vegetables and fruits, and a member of APOC Salerno since 2008.
Within half an hour of harvesting, our products are subjected to a reduction of the temperature thanks to the use of the technology, vacuum cooling, from which it is then passed into the cold storage to go directly to the refrigerated transport lorry (on which there are implemented actions for monitoring the efficiency and hygienic status of transport). This careful process sees no interruption in the cold chain and makes our salads boast an excellent shelf-life."
Principal markets for the baby leaf salad are Northern Europe and Russia. The goods are destined for 80% of the Great distribution (GDO).
"As for the competition, we can say that the number of Italians and foreign growers who convert their production and focusing on baby leaf salad is always increasing – the company confirms also that – the growers in the South of Italy coincides with our production schedule, which goes from October to May. During the summer months the companies in Northern Italy and Northern Europe have their own production, so the competition is higher and the demand is lower, as their production meets all domestic demand in their respective markets."
During its thirty years of activity, Agricola Aversana has succeeded in conquering a primary position among the great producers in this area, making incisive its presence in the national and foreign markets, and at the same time developing and valorising the agricultural products of the region of Campania, particularly those of the "Piana del Sele".
The promotion of the products of Agricola Aversana is submitted to Filoverde Srl, with the brand "Fruver" is a leader in the sale of fruit and vegetables for over twenty years. These two firms together have given birth to only one group that covers the entire value chain, from production to marketing.
Agricola Aversana has as reference for the production implementation of GlobalGAP protocol. It supplies only fruit and vegetables under the grown in Italy label declaring the species, variety and origin (region); prefers typical varieties of the production chosen and does not sell GMO products.
The procedures in place for the supplier qualification and procurement of raw materials include:
• Controls (analysis) of pesticide residues;
• Microbiological analysis of water and on finished products;
• Audits;
• Checks on samples of the finished product;
• Signing of contracts / supply agreements.
The production is carried out on land partly owned and partly rented, for a total of about 215 ha, according to the following calendar of production:
| Products | Production period |
| Fennel | All year round |
| Rocket | All year round |
| Red chard e bull's blood | From September to June |
| Baby Spinach and teen spinach | From September to June |
| Baby green and red batavia | From September to June |
| Mizuna and Tat soi | All year round |
| Radicchio | All year round |
| Escarole and curly frisse | tAll year round |
| Lettuce | All year round |
| Lollo rosso | From November to April |
| Cantaloupe and watermelons | From May to June |
| Green pak choi, white pak choi, choi sum e kai choi | From September to May |
| Flat Parsley | From September to May |
| Plum tomatoes | From April to September |
Regarding fennel, this vegetable is produced throughout the year. "From November to May on our sites in the Piana del Sele (Eboli SA), Calabria and Puglia, while from June to October, the production is concentrated in the Abruzzo region. The Main varieties which are cultivated are Tiziano, Spartaco, and Donatello, spread over about 140 hectares, for this year volumes available are approximately 7,000 tons."
Frequent and intense winter rains have caused the phenomena of decay, with considerable damage to the product. Compared to last year the managers do not record large changes in price, which on average is around € 0.80 kg.
"The increased demand for fennel comes from Northern Europe; our competitors in this case are the producers of Campania, Puglia and Calabria."
Quality System
The peculiarity of Agricola Aversana is implementing a "quality system" that allows us to fully manage the production process, from raw material production to the delivery of the finished product.
The company's factory occupies an area of about 5,000 square meters internally and other 1,000 square meters of cold storage and an external relevance of about 20,000 square meters. To the right of the main entrance is located a loading dock, equipped with 8 docks to make it easier for refrigerated trucks to enter loading platforms. The processing area and loading area are temperature controlled. The facility inside is divided into processing and office area.
Among the company's goal includes: a commitment to meet the requirements and continually improve the effectiveness of the management system GlobalGAP; achieving and maintaining a significant presence in the vegetable market produced, selected, processed and packed through the identification of the needs and expectations of the market and individual customers; fulfilment of orders while optimizing the management of their resources.
To achieve these targets, the company has identified, quantified and made available the necessary resources such as infrastructure, work environment, and staff.
The company has also implemented a system of sanitary control based on HACCP principles, in accordance with the provisions of Legislative Decree 155, as amended (Reg. CE 852/2004); has established a quality system procedures and conduct formalized; operates in compliance with environmental and worker accountability (SA8000, Legislative Decree no. 626/94 and subsequent amendments. modifications); ensures compliance with the requirements of the provision stated or implied contained in the contract documents entered into with the customer.
Implements processes for monitoring and measuring the delivered product and service offered at the reception, in production, the finished product; of the system of quality management in order to eliminate the causes of non-compliance and to prevent their recurrence; the adequacy of processes in place through the collection and processing of user data; customer satisfaction to ensure maximum support and improved efficiency in terms of product characteristics, quality and delivery times.
At the end, a system for the identification and traceability of the product that allows, through defined registration documents to be traced back to the production site of a given reference of fruit and vegetables, with reference to the data on the finished product delivered.
Agricola Aversana has the following certification: GlobalGAP, Leaf Marque, QS, GRASP, M&S F2F and Tesco Nature Choice.
For more information:
Azienda Agricola Aversana
Località Lago Aversana
84025 Eboli (SA)
Ph.: +39 (0)828 625500
Fax: +39 (0)828 1999050
Email: [email protected]
Web: www.filoverdesrl.it
Rosario Ferrara - Direttore Coordinatore
APOC SALERNO
Via R. Wagner K1 (P.co Arbostella)
84131 - Salerno
Ph.: +39 (0)89 331758
Mob.: +39 331 2663528
Email: [email protected]
Web: www.apocsalerno.it
