Italy: Musica potatoes harvest started

The harvesting of Musica potatoes has started. The variety did very well in 2012/13 and, according to Agricola De Lorenzis Srl, it is going to do so in 2014 as well.

Antonio De Lorenzis, CEO, stated that "the company launched Musica potatoes in 2012 and is currently the sole producer for the Salento area."

The relationship with Dutch multinational Meijer is getting stronger so much so that, last September, a road show was held in Agricola De Lorenzis. During the meeting, the companies agreed to further promote the variety in Italy with the help of Jan Van Der Werff (sales manager) and Paul Volleman (technical manager).

Musica potatoes are rather big (40/60) with a hard yellow, compact flesh. Their resistance to bacterial and viral diseases is good and they are harvested 20-25 days earlier than Sieglinde. They also represent a good alternative to Annabelles.

"Musica potatoes are doing well in Northern and Central Italy and demand is also increasing in Germany, Belgium and the Netherlands."

The produce is sold either in jute bags or wooden/cardboard crates.

"We want to explore new markets and therefore we are open to new collaborations with domestic and foreign importers," concludes Antonio.

Contacts:
Antonio De Lorenzis - CEO
Cell.: (+39) 340 7734923
Agricola De Lorenzis Srl
Via Fiumi Marina 169
73055 Racale (LE)
Tel.: (+39) 0833 908047
Fax: (+39) 0833 901719
Email1: potatoes@agricoladelorenzis.com
Web: www.agricoladelorenzis.com