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"Marketed under the Taylor brand, exclusively available through us"

Fruit Conneqt receives first Royal Gala from New Zealand

The first New Zealand Royal Gala, marketed under the Taylor brand, arrived at FruitConnqt, last Friday, 4th April. "We are one of the first in Europe to receive them and this year's apples are of superb quality," explained Matthijs Nijhoff. "The Taylor brand is available exclusively through us and will be brought to the market in accordance with FruitConneqt's standards."

Taylor
"Taylor family apples are grown on New Zealand's North Island (Hawkes Bay) and receive a lot of care. Cultivating apples is in the Taylor family's blood and they have been actively growing fruit for more than 100 years. They farm an area of 500 hectares. The third Taylor generation just recently took over the company."



FruitConneqt
"We believe that clarity within trade is very important which is why we try to build sustainable and open relationships with our growers and customers," stressed Matthijs. Together with Jacco van Paasschen, he started FruitConneqt back in January. "FruitConneqt began as there was demand for a clearer supply chain from both suppliers and clients. Forward looking growers choose FruitConneqt because of our clear approach. The retailer clearly knows what he should pay and what the grower will finally receive." 


Left Matthijs Nijhoff and right Jacco van Paasschen

FruitConneqt market top fruit of overseas, Dutch and European origin. "They additionally offer stonefruit, kiwi's and grapes. Our goal is to become top fruit import specialists, not in a huge way but by responding to niche markets; there are still specialists. Our main company customers are retailers throughout Europe but we also serve the free market. We follow the product through the whole chain and ensure that it arrives with the client as fresh and efficiently as possible."

For more information:
FruitConneqt B.V.
Matthijs Nijhoff
Jacco van Paasschen
Zijtwende 28
2678 LJ De Lier
Tel +31 880560100
Fax +31 880560199
info@fruitconneqt.com
www.fruitconneqt.com
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