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Calgary sees change to Tuesday-Thursday format

CPMA grows while retaining boutique feel

Held from April 2-4 in Vancouver, this year's CPMA trade show had 237 companies exhibiting in 450 booths. With preregistration numbers at 95 percent of target attendance, CPMA's President Ron Lemaire described this year's event as a success. But even with swelling attendance numbers, the event continues to have the boutique feel that attracts international companies and regional distributors alike.


Click here for the photo report

“We've had more exhibitors than we had last time we were here,” said Ron. “We don't have an official figure for attendance yet, but we're very, very happy with the strength of representation from the regional market and international group that continues to support us.” The rotating nature of the event, which moves from eastern venues to western venues on a four-year cycle, helps connect regional players, who might not normally travel across the country for the show, with the national and international contingent that is a mainstay at all events. That mix of representation from the industry lends the convention a unique feel that appeals to exhibitors and attendees.

Click here for a photo report of the novelties

“CPMA is known for its boutique-style model,” said Ron. “So we don't want to be a massive show. If we can keep the number of exhibitors between 450 and 530, that's a good-sized show where you have time to network, develop business relationships and go outside of the exhibit in a social environment.”



Tuesday-Thursday format
While Ron emphasized the importance of keeping the character of the event, he also noted that there's a steering committee which will look to improve on the show. One of the changes they're finalizing is moving the dates of the event from a Thursday through Friday slot to one that goes Tuesday through Thursday.

Click here for the photo report

“People are time-starved and weekends are a scarce commodity, so starting with our 2016 show in Calgary we're changing it to a Tuesday-Thursday format,” said Ron. “This is part of our mission, seeking continuous improvement but also maintaining the culture while enhancing business opportunities.”



Jack Sparrow at Welcome Reception
There was a very nice Welcome Reception in the Vancouver Aquarium with a Pirate theme. Guests were welcomed by Pirates and some of the Royal Family while enjoying good food and the wonders of nature, there was also a special guest: Jack Sparrow. But who was Jack Sparrow?

"Jack Sparrow and who Jack Sparrow was, is still a mystery and I think that may stay in Davy Jones locker."

Click here for photos of the Welcome Reception

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