Bolthouse Farms website featured at Building a Healthier Future Summit

Bolthouse Farms has announced that the company's website designed to bring lighthearted awareness to the unhealthy imbalance in Americans' online food conversations, will be a featured case study during the Partnership for a Healthier America's Building a Healthier Future Summit. Bolthouse Farms' Chief Marketing and Innovation Officer Todd Putman will discuss the website's initial impact in helping sway the conversation during a breakout session panel about the power of food marketing on Friday, March 14.

"The idea behind The Food Porn Index was to shine a light on the imbalance between how much we talk about unhealthy vs. healthy food online and start a discussion about how the constant stream of overwhelmingly unhealthy foods may be impacting our diets," said Putman. "Social media channels make consumers incredibly powerful marketers for the brands and ideas they love. By uncovering the impact of our collective conversation about food, we hope to inspire more conscious food posts."

The Food Porn Index monitors social media conversations and mentions through hashtags (e.g. #carrot, #pizza) of 24 key healthy and unhealthy foods. The program constantly monitors both Twitter and Instagram feeds and updates every 15 minutes, repopulating the site's pages, including the total mentions of the food-related hashtags, the individual mentions of each food item and the percentage of healthy mentions compared to that of unhealthy mentions. The site also features interactive user experiences designed to raise awareness for the imbalance and provides tools so that people can easily share on their own social feeds. Launched on February 20th, the site is gaining consumer interest with over 42,000 unique site visits in under a month, driven primarily through social media and word-of-mouth.

Bolthouse Farms developed The Food Porn Index based on its belief that there is a strong relationship between how one engages online and their actual habits. In a Harris Poll QuickQuery Survey conducted on behalf of Bolthouse Farms in early 2014, 55% of Americans said they 'talk' about food through social media channels. In addition, 51% of Americans who use social media agree that seeing images of fruits and vegetables on their social feeds motivates them to eat healthier. In comparison, 33% admit that seeing images of unhealthy food on social channels tends to make them give into their cravings for unhealthy food.

To learn more about the company's mission and see the entire line of current products, visit www.bolthouse.com.

For more information:
Kathleen Anne Corless
HL Group
Tel: +1 212-529-5533 x 27600
Email: kacorless@hlgrp.com