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Record year at Fruit Logistica

The 2014 Fruit Logistica is the most comprehensive and significant event the international fresh produce industry has ever seen," said Messe Berlin CEO Dr. Christian Göke at the fair's opening press conference on 4 February.

"The leading global trade fair, Fruit Logistica can report an increase in the numbers of both exhibitors and trade visitors in 2014. It is a major catalyst for the fresh produce sector, and the key industry event. "Once again, Fruit Logistica has proven to be one of the world's most international trade fairs across all industries.



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Click here to see the Dutch companies
Click here to the Italian companies
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Fruit Logistica 2014 recorded excellent results, with a remarkable record number of exhibitors and visitors. More than 2,600 exhibitors from 84 countries presented their entire range of products, services at all levels and innovations for the sector. A record of trade visitors, more than 60,000 from 140 countries, gathered information at the most comprehensive trade fair event for the international fresh produce sector.

Hans-Jürgen Friedrich, Germany's Food & Agriculture Minister, welcomed numerous regional agriculture ministers, ambassadors and producer federation chairmen from around the globe to Fruit Logistica at the fair's official opening on Wednesday

At the stand of this year's partner country, Argentina, Agriculture, Cattle & Fisheries Ministry Under secretary Carla Seain thanked them for the opportunity to represent her country at the Fruit Logistica. "We appreciate the fact that our presence on this international stage opens many doors for Argentina in the fresh-produce sector," she said.

Exhibitors and trade visitors consistently praised the presence of sector decision-makers, as well as the excellent contact with fruit and vegetable producers, wholesale and retail traders and import and export providers. 98% of trade visitors rated their business results at the trade fair positively. As in previous years, there was a high level of decision-making authority among the trade visitors. Some 75% were at the management level of their own companies, or were responsible for purchasing decisions.



Click here to see the FreshPlaza photo report
Click here to see the Dutch companies
Click here to the Italian companies
Click here to see the Spanish/South American companies

Innovation Award
Every year the Fruit Logistica organises an Innovation Award. (FLIA- Fruit Logistica Innovation Award) This year the innovation award went to the "BBQ Grill Mix" from the Eisberg company based in Switzerland.  The new convenience product is a quick and easy solution for barbecue lovers. "Ready to grill" vegetable mixes are sold in recyclable aluminium containers that is suitable for the grill or oven. The second place contender selected by Fruit Logistica trade visitors was the "Oriental Mixed Living Salad" from Home Harvest Salad, based in the UK.
This product offers a unique combination of coriander, pak choi, mustard and tatsoi. Third place honours went to "Vegetable Crumbs" from the Italian company Aureli. This is a gluten-free vegetable breading product, without preservatives and available in several varieties, such as, carrot, purple carrot, beetroot, celery and spinach.

The Innovation Award at the Fruit Logistica had evolved to become the most coveted award in the fresh produce sector. Attracting great interest in the business and media worlds, this award is outstanding for innovations in the fruit and vegetable sector.  Experts selected ten outstanding innovations, that were introduced over the past year. These ten candidates were prominently displayed in a special exhibit at Fruit Logistica. Trade visitors had two days in which to select their favourites for the award.



Publication date: 2/18/2014
Author: Didy van Beers
Copyright: www.freshplaza.com


 


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