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Fruit Logistica 2014, Hall 4.2 - Stand B-13

Italy: New seedless grape variety and new brand for Agricoper

"The 2013 campaign of seedless grapes started a little late because May and June were rather cold. Quality was excellent and appreciated at an international level, despite the fact that quotations were well below average," says Domenico Liturri, marketing manager of Agricoper.



"Bad weather meant the Vittoria and Palieri varieties were only available up until the third week of November, whereas usually they are available until mid December."

At a commercial level, there was a lot of produce available from all the Mediterranean countries, i.e. Italy, Spain and Greece.
 


"Seedless grapes follow different dynamics than the ordinary ones. Demand is on the rise, especially for the white Crystal seedless variety, available between mid September and mid November. We have great expectations for 2014."



News for 2014
"We are happy to announce that, in 2014, many new varieties of seedless grapes will be available on the market. We selected the varieties carefully and we tested them with our main European clients and through a market analysis in 2013 - innovation and research are at the basis of our company policy."



"The same principle was applied to all promotional activities, which are fundamental for the growth of our company. We are currently developing a marketing campaign to launch a new brand that will include both traditional and innovative elements."



Agricoper managers Gianni Liturri (Ceo), Giuseppe Liturri (financial manager), Domenico Liturri (sales & marketing manager) and Vito Liturri (product manager, in the photo above) will take part to the fair in Berlin at the collective stand of the Puglia Region Hall 4.2 - Stand B-13.

Contacts
Agricoper di G. Liturri srl

Domenico Liturri, Sales Manager
Tel.: (+39) 080 4780081

Fax: (+39) 080 4780828
Email: liturri@agricoper.it
Web: www.agricoper.it
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