Basil supply shortage: R&G rides the storm
Low temperatures have slowed basil growth and unexpected snowfall has caused damage to growing structures, further impeding cultivation efforts.
Dean Fowler, R&G’s Commercial Manager, said, “Issues with basil supply from Israel and surrounding countries started at the end of November when the first cold front arrived, and it has continued ever since.”
Fortunately, thanks to R&G’s close working relationship with basil growers throughout the region, the company has successfully fulfilled all customer orders.
Rather than business dropping off, the company has reported a surge in sales, as other wholesalers rush to source the elusive herb.
“R&G has seen a significant increase in new basil customers since the shortage. We are managing to fulfil all customer orders, and although temperature and weather issues persist, we’re confident we can remain consistent with our supply,” added Fowler.
While the news is good for R&G, Fowler was cautious about herb supply quickly returning to normal. “Even once temperatures get back to a seasonal average, it isn’t going to be a quick fix,” he predicted. “Any growers or suppliers that did not have precautions in place could see the problem persist for a further 4-8 weeks.”
For more information:
Steve O'Rourke
Tel: +44 (0) 1273 329 521
Email: steve@brandremix.co.uk
www.brandremix.co.uk