"The basis for all developments is easy, health and above all, flavour! This resulted in two special and practical packagings, which are very recognisable in the shop because we moved away from the general plastic bag. Anyone who knows the ready to cook vegetable section, knows that it's a wall of plastic bags," says Britt. "In collaboration with DeDutch/Het Foodatelier we have designed two packagings that stand out and give us and our customers space to communicate much more. Think of target market focussed graphic designs aimed at children or working women. We have taken the visibility of the Candy Carrots into account in both packing designs, something that is essential for the Dutch consumer."
The 'from the land packaging' contains 5 bags of 100 grams of Candy Carrots in a zip packaging. the "Windowbox" contains 5 bags of 100 grams of Candy Carrot balls: a snack portion of vegetables for every school/ working day. We have also been very busy with sustainability at Harries Carrot Concepts and have studied the in and output of the process very closely, to see if we can do more in square value. We looked at components for this. One of these components is carrot fibre, which can be applied to various products. We also have a 'Tapas range' based on carrot and carrot fibre, which we developed ourselves. The range consists of a trio of "Carrot spreads" and a trio of "VeggieBites" (meat replacements). Responsibly tasty! In this way we offer a justifiable option to existing spreads and keep it close to home by using carrot in stead of exotic components. The carrot fibre is very suitable as a meat replacement, but also does very well as a humidity binder in bread of pizza dough. The possibilities of carrot fibre are endless: from technical application to enriching food."
For more information:
Gerbrand van Veldhuizen – Commercieel Manager
M: +31(0)6 52 189584 E: [email protected]
René van der Linden – Sales Manager Export
M: +31(0)6 20 00 63 36 E: [email protected]
Or visit our stall at Fruit Logistica: Hall 1,2 stand A - 06
