The whole report is available for download on the American Corrugated Packaging Alliance (CPA) website.
In Spain (Madrid en Barcelona) tests were performed on the supermarket shop floor. Plastic crates were replaced by corrugated cardboard in attractive designs. They gave extra information about the product and (brand) experience for the customer. The result was remarkable: sales rose by 5%. Research shows that the consumer is more environmentally aware and prefers recyclable packaging made from renewable raw materials.
In The Netherlands Lidl is an example of how corrugated cardboard contributed to their success. This retailer recently came 4th as best provider in the fruit and vegetable sector.
Retail Packaging expertise available
The branch association of corrugated cardboard in Belgium and The Netherlands think it very important that retailers are kept well informed of the important role and potential of corrugated cardboard packaging in their search for sustainable business opportunities. Specific expertise is therefore now just a call away to an expert in the field of retail packaging.
For more information:
Vereniging Golfkarton
Postbus 732
2130 AS Hoofddorp
Toon Schrijver
+316 53 23 69 70
www.golfkarton.org
