Strong interest
The development of the pears is a collaboration between the group Geefa, René Nicolaï and the Czech company Sempra. It's a mix between the Czech variety Holenická (Forelle) and Williams. "An up and coming variety which was rediscovered," says Tony. "The production was moderate this year. The harvest was not as high as expected. In the area of sales we still have a three year contract with the British Marks & Spencer. They are the only party marketing the Dicolor at the moment. Right now there is very strong interest and demand to be able to trade this pear from England, Germany and Scandinavia. On the English market everyone is very curious whether this pear can match the niche market of the Forelle. The Forelle is sold in the up market sector that we are obviously aiming for with Dicolor. Unfortunately there isn't enough production to meet the market demand at the moment."
Challenges in cultivation
"Despite everything Dicolor is a delicious pear and a commercial success. The red blush is around 50% of the fruit surface. The pears also have a shiny skin. The flavour is sweet, refreshing and aromatic," concludes Derwael.
For more information:
Tony Derwael
Bel'Export
Neremstraat 2
3840 Borgloon - Belgium
Tel +32 12 440 551
www.belexport.com
belexport@belexport.com