Tesco digs in to freshly dug British spuds for summer

Tesco will be tapping into consumer demand for fresh, seasonal British produce by stocking British Freshly Dug New Potatoes which will be in store for just four weeks from early July.

Freshness is key for these tasty spuds which will harvested daily to ensure each pack is as fresh as possible. Carefully selected for their great buttery taste with just a hint of sweetness, smooth yellow skin and waxy texture, the 750g packs will include Sofia, Annabelle and Regina varieties grown in Suffolk and the Scottish borders. Consumers will be encouraged to steam or boil their freshly dug potatoes for maximum flavour and in keeping with the season.

Supplied by Greenvale, the UK’s leading potato supplier, these delectable freshly dug new potatoes demonstrate the best of British produce whilst their limited availability means that they’re only on shelf during the height of their season.

The Tesco Category Commercial Manager for Vegetables, Andy Blackett said: “Tesco is committed to offering shoppers the very best in freshness and quality and works closely with growers to ensure that the potatoes we offer are in season and at their very tastiest.”

For more information:
Sophie Peel
Mustard Communications
Tel: +44 020 8892 5665
[email protected]