Demo facility for Rijk Zwaan in North America
By inviting customers to visit the demo facility, Rijk Zwaan gives them the chance to gain a complete overall picture of the cultivation and sales opportunities offered by the entire range of tomato varieties for the North American market. The demo facility is aimed primarily at customers from the US and Canada, and many clients from these countries attended the opening. More than 100 farmers and owners of major growing companies took a look around the high-tech greenhouse, gaining a thorough insight into Rijk Zwaan’s extensive tomato range which includes coarse truss tomatoes, grape tomatoes, specialties and cocktail tomatoes.
At the demo facility, each variety’s progress is monitored in detail. Plant growth is monitored extensively at the demo facility, with Rijk Zwaan specialists not only recording technical data but also assessing the varieties based on taste and quality. This information, combined with the expertise of our crop advisors and chain specialists, enables customers to properly assess the possibilities offered by all our varieties. “The trial results also provide Rijk Zwaan with a wealth of useful information,” comments Marleen van der Torre, Advisor Greenhouse Crops. “By testing the varieties at the demo facility under conditions comparable with local climates, we can make a realistic estimation of how they will perform in practice. This enables us to tailor our range to fully meet the needs and wishes of North American growers, retailers and consumers alike.”
Visitors are now welcome to come and see the varieties for themselves. To make an appointment, please contact Marleen van der Torre (Tel: +1 226 344 6670).
More information
Rijk Zwaan, Sabrina van Kester, +31 (0) 174 5321 23
About Rijk Zwaan
Rijk Zwaan is focused on the development of high-quality vegetable varieties for the professional horticultural sector under glass, in tunnels and in the ground. Its seeds are sold through its 29 subsidiaries across the world and used in more than 100 countries. Rijk Zwaan has a workforce of about 2000 and is one of the top 5 globally active vegetable breeding companies
