PVM and major fruit shippers to collaborate on red fleshed apple program
The recently signed agreement means PVM will license each sub-licensee directly and work with them singularly. It is historic, however, in that it brings together two companies with decades of successful fruit industry experience with a new variety management team in PVM which has ties to long recognized innovation in the commercialization process.
This program, known as ‘Hidden Surprise,’ revolves around a business plan which takes existing red fleshed apples of exceptional flavor to test blocks for both fruit companies with tree propagation being under the direction of PVM affiliate, Brandt’s Fruit Trees, Inc.
The program also covers naming and trademark development decisions along with future marketing and promotion activities.
Proprietary Variety Management, located in Yakima, Washington was created in 2012 and brings a new approach as it endeavors to work with breeders, nurseries, growers, and shipper/marketers to maximize the value to each. It is also linked to the Associated International Group of Nurseries (AIGN®).
For more information:
Lynnell Brandt
Property Variety Management
Tel: +1 509-248-4352
Lynnell@provarmanagement.com