Green Giant adds avocado to product line
The avocados will be offered in 25 pound and single layer tray packs, and in three, four, and five-count bags. With a market of 1.2 billion pounds per year, and estimated at 2 billion pounds by 2018, avocados are a top five growth item within retail categories recognized as volume movers.
“Avocados continue to grow in popularity,” said Jennifer Fancher, Director of Marketing at Green Giant® Fresh. “They are making their way into shopping carts across America as a simple, yet delicious handheld snack item as well as a regular ingredient in so many family meals. We are excited to be offering busy families yet another healthy meal solution!”
All bagged avocado options will feature Box Tops for Education® as Green Giant® Fresh is the only produce brand to feature the program. Consumers can earn money for their children’s schools by clipping Box Tops coupons from hundreds of participating products. Since 1996, Box Tops for Education has helped America’s schools earn over $525 million.
“C.H. Robinson is proud to bring a new product line to Green Giant® Fresh’s expansive fresh produce offering.Our brands have a reputation for great taste, freshness, quality, and are ones that consumers trust year-round,” said Michael Castagnetto, Strategic Category Manager at C.H. Robinson
For more information:
Mishalin Modena
Green Giant® Fresh
Tel: +1 831 751 1379
[email protected]
