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Less tomato and cucumber, more bell peppers and onions

Netherlands: Sales of fresh fruit and vegetables have decreased slightly

In 2012, the average Dutch household bought one percent less fresh fruit and vegetables than in 2011. However, they paid two percent more. The household sales of fresh vegetables came to 73 kilo. For fruit, the amount sold was 85 kilo. The amount that a household spent increased from 176 to 179 Euro for fresh vegetables and from 148 to 151 Euro for fresh fruit; as shown by the household panel from GFK Nederland.

The top five vegetables (for quantities sold) are tomatoes, onions, carrots, cucumber and cauliflower. Arranged by purchase amounts, the top five are lettuce (including mixed salad), tomatoes, mixed stir-fry, wok and stew-vegetables, bell peppers and cucumbers. For fruit, the top five in weights, are apples, oranges, banana's, mandarin's, and pears. The top five when ranked by price are apples, oranges, banana's, mandarin's and strawberries.




There have been a number of changes in comparison with 1999. For vegetables, the sales of cauliflower decreased significantly in the period between 1999-2012: from 7.6 to 4.9 kilo per household. Bell peppers increased from 1.8 to 3.3 kilo and stir-fry, wok and stew-vegetables from 0.8 to 2.9. For fruit, it is very noticeable that Dutch households bought less apples and oranges during this period. The average apple sales decreased from an average of 26.8 to 19.4 kilo. Oranges decreased from 24.3 to 17.6 kilo. This decreasing trend seems to have stabilised in 2012.

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