"Germany: "With our products, each consumer is a chef"
"We are always looking for something new and we want to conquer the market with niche products," the enthusiastic entrepreneur continues. "Die Frischebox currently offers fruits, croutons and herbs."
"We basically focus on Europe, but the market for croutons and herbs is currently particularly blooming in Germany. The German retail and consumers weren’t aware of the concept, the positioning of croutons in the fruit and vegetable department. Therefore we introduced 'Die Frischebox' with German fruit and vegetable buyers. We now offer 6 flavours of croutons. These are produced in Belgium and distributed to Germany."
"We started our business with dried fruit, supplying mostly dates, figs and apricots. But now we constantly add innovative products to our range. Last year when I was in Paris, I came across a new herbal concept. We introduced this in Germany. The herbs are divided in four segments: meat, poultry, fish and pasta. The herbs are in a bundle, in a wooden bowl and on the back of the packaging we add a nice recipe to follow. Consumers need only to add the herbs to the dish.”
For more information:
Die Frischebox
André Wielink
Güterhallenstraße 8
Tel: 0049 (0) 7841 6049 923
Fax: 0049 (0) 7841 6676 872
77855 Acherm - Duitsland
www.diefrischebox.de
