Ecuadorian company Interanza, renowned for its avocado export expertise, has diversified its offerings to include mango, pitahaya, and banana. Dennise Alarcón announced this expansion at an event held at the Ecuadorian Embassy in the Netherlands, attended by key international clients and importers like Nature's Pride, Cool Control, FruitPro, and Bratzler.
© Diana Sajami | FreshPlaza.com Bart Weedenburg from Nature's Pride; Robert Mulder from Cool Control; Dennise Alarcón from Interanza; Ate Kalsbeek from FruitPro; Fokke Werk from Bratzler.
Until now, Interanza has focused solely on avocado. However, it is now diversifying its offerings to ensure sustained growth in new markets. "This development is complemented by a partnership with Ecuador's largest mango exporter, a company with over 30 years of experience that also operates in Peru and Brazil. This alliance enables Interanza to function as a global company, offering mango and avocado products year-round from various origins," Alarcón stated.
"Avocado remains our strongest fruit. However, we now have different strategies for each fruit: Consolidating Ecuadorian mango in Europe, introducing bananas into less saturated niche markets, and positioning air pitahaya in the European market, where local production still falls short of demand," she stated.
© Diana Sajami | FreshPlaza.com
Interanza is currently operating in twelve international markets, including Ecuador, and aims to expand the reach of its new products in all of them. "The challenge is not only commercial but also structural; meeting certification requirements that are now mandatory entry conditions, not optional," she stressed.
Alarcón noted that supermarket and consumer standards focus on three key areas: Food safety, environmental sustainability, and social sustainability. "The goal is no longer just to deliver clean fruit to consumers but to ensure it is produced in an environmentally responsible manner and under fair labor conditions. However, this often incurs additional costs, and the market doesn't always compensate for these efforts," she stated.
In this context, Interanza has created collaborative models aimed at reducing certification costs, particularly for small producers. "Grouping them together enables us to optimize costs, with Interanza covering a large portion of these expenses. Without this support, many small producers would find it unfeasible to sustain certified production," she said.
© Diana Sajami | FreshPlaza.com
"The banana market has been fluctuating due to emerging pests, new competitors, and well-established commercial relationships, making it hard for new suppliers to enter. For pitahaya, the focus should be on finding European niches that can absorb Ecuador's air cargo production," Alarcón stated.
Interanza aims to capitalize on its new structure, consolidate markets, and innovate amid delays in the avocado campaign due to weather issues and the ongoing mango season (September-December). "It's about evolving with market demands," says Alarcón.
For more information:
Dennise Alarcón
Interanza
Ecuador
Tel: +593 98 351 7895
Email: [email protected]
www.interanza.com
