The 100% organic Juliet apple, produced exclusively in France by 190 growers, is starting its new campaign. Jean-Noël Carles, president of the association Les Amis de Juliet, gives us the latest update on production.
© Juliet
Forecasts of 24,000 tons this year
After several planting phases (+100 hectares/year), Juliet® has been stabilizing for the past 2 years. There are now no fewer than 670 hectares under cultivation, and production is set to increase slightly this year. "Initial forecasts suggest 24,000 tons (to be confirmed at the end of the harvest), and there could even be a 10% increase. Quality-wise, this year looks very good," explains Jean-Noël Carles. "There are no health problems with the first harvests. Color, sugar content, and sizes are good, thanks in particular to temperatures that have not been too high." The new crop will be available this week. "The first apples will be on the shelves from October 15th. A little novelty this year is that the Juliet apple has set out to conquer new markets (around 15% of production) with an opening to Germany and Denmark. To mark the 20th anniversary of this French apple, a celebration was held on October 10th in the Vaucluse department, the historic birthplace of Juliet orchards. Events are also planned over the coming months at various MIN markets (Rungis, Marseille, Nice, and Lomme).
© Juliet
Juliet at the Made In France trade fair
For the 3rd year running, Juliet apples will be taking part in the Made In France trade fair at Porte de Versailles in Paris from November 6th to 9th. The event, which attracted 110,000 visitors in 2024, is open to the general public as well as B2B professionals. "It is an event that promotes the French origin in a wide range of sectors, from gastronomy and textiles to leisure and beauty, and well-being. As the Juliet apple is produced exclusively in France, we have a legitimate place at this event, and the aim is to reach out to non-organic consumers."
For more information:
Jean-Noël Carles
Juliet
[email protected]
www.pomme-juliet.bio
