Del Fresco Pure® is ready to make a splash at the 2025 Global Floral & Produce Show this week in Anaheim, California.
Show attendees can explore the company's Del Fresco Pure's product launches, interactive activations, and tastings.
The company is shaking things up this year with Logan Moffitt, the viral "cucumber guy," on Thursday, October 17, from 12 PM – 3 PM.
"We're beyond thrilled to have Logan as our brand ambassador," said Sonia Klinger, marketing manager at Del Fresco Pure. "His playful, authentic style reflects our spirit of innovation, and shows that even a cucumber can shine in the spotlight."
© Del Fresco PureLogan Moffitt, the viral "cucumber guy," will be at the company's booth.
Moffitt's playful-yet-elevated salad series has captured the hearts, and taste buds, of fans, proving that even the simplest veggie can spark creativity, ignite conversation, and yes—achieve viral fame. His approach transforms everyday ingredients into eye-catching, flavorful creations that are as fun to make as they are to eat. Attendees at the event will get a chance to watch Moffitt in action, learn a few of his signature cucumber hacks, and more.
"At the show, I look forward to sharing how everyday veggies—like cucumbers—can become the star of the show when you add a little imagination," said Moffitt.
The company is also rolling out two initiatives this year:
- Sustainable Heirloom tomato packaging: Heirloom tomatoes are packaged in recyclable cardboard trays, cutting single-use plastics while keeping produce fresh and protected.
- Organic English seedless cucumbers: This premium organic cucumber line is a result of combining greenhouse expertise with certified organic practices.
The company's booth will also contain:
- Custom heat-press bag station: Design a personalized tote to take home.
- Swag + recharge station: Fuel up devices and grab some giveaways.
- Delicious tastings: Sample the flavor of greenhouse-grown produce.
"Today's consumers want more than just fresh produce—they want to know it's grown with care for both people and the planet," said Ray Mastronardi, VP of Sales, Del Fresco Pure®. "Our sustainable packaging and organic line reflect that commitment."
Find the company's team at booth #3993 during the upcoming GPFS trade show October 17-18, 2025 in Anaheim, California,
For more information:
Sonia Klinger
Del Fresco Pure
Tel.: +1 (519) 733-6101
[email protected]
https://www.delfrescopure.com/
