Fully branded Joya apples are making their UK debut this August, bringing a fresh new energy to supermarket shelves with their dependable crunch and joyful, juicy flavour.
With listings in Sainsbury's and Aldi, shoppers have the opportunity to try out this vibrant, red-fleshed apple while stocks last.
The apple is described as "always crunchy, always juicy, always enjoyable."
Managed by fresh produce marketing specialists - Twenty Degrees - the brand launch is being supported by a high-impact, focused campaign, designed to make Joya® an unmissable snack.
© Joya
Consumers will also be able to taste the Joya at two transport hub sampling activations during the summer holidays. The Joya® team will be at Manchester Victoria Station on Wednesday, 13th August, and Stratford Station on Friday, 15th August. These family-friendly events will hand out free Joya apples alongside activity packs.
Backed by retailer marketing, geo-targeted social media, and digital content, the multi-channel campaign will target families and snackers most likely to find it in-store.
"We're absolutely thrilled to be bringing fully branded Joya® packs to UK shoppers this summer," said a Joya® spokesperson. "It's a bold red apple with real standout — always crunchy, always juicy, always enjoyable, and built to keep up with busy lives. Whether it's tucked into a school bag, grabbed on the way to work, or enjoyed on a family day out, Joya® delivers that consistently uplifting crunch every time.
"We're especially excited to hit the road in August with our sampling events at Manchester Victoria and Stratford railway stations. It's a brilliant opportunity to get apples into hands, spark some joy, and hear first-hand what families think."
For more information:
Rebecca Dickinson
Tel: +44 7960 989835
E: [email protected]
www.joyaapples.com
