Cold storage units are becoming essential for plum growers in Kashmir. Historically, plums were difficult to sell due to a short shelf life of 2 to 5 days without refrigeration, causing post-harvest losses and forcing growers into low-price sales.
This year, advances in cold chain infrastructure have enabled farmers like Javid Ahmad from Shopian to extend their market reach. "Earlier, we had to dispose of plums within a couple of days, sometimes at very low rates. But this year, cold storage has been a game-changer," said Ahmad, noting that he now supplies markets in Delhi, Mumbai, and Bengaluru.
Mohammad Ashraf, another grower, reports improved returns and reduced wastage by using cold storage for the first time. This infrastructure is part of a broader strategy to enhance the fruit supply chain across India. According to an official from Kashmir's horticulture department, the short shelf life was previously a major hurdle for growers of cherries and plums, but cold storage is opening new market possibilities.
Riyaz Dar, a fruit exporter, emphasized the improved market conditions. Before the availability of cold storage, plums would often rot before reaching distant markets like Kolkata. Now, growers can maintain quality and freshness, resulting in higher returns and an enhanced reputation of Kashmiri produce.
The Horticulture Planning and Marketing Department is expanding the cold storage network across the Valley, supported by central schemes. Experts suggest that if this trend continues, Kashmir could become a major supplier of cherries and plums throughout India.
Source: Good Morning Kashmir
