In Kashmir, advancements in cold storage units are reshaping the marketing prospects for cherry and plum growers. Previously constrained by the short shelf life of these fruits, local farmers often faced limits in market reach, resorting to distress sales. Enhanced cold storage networks now enable extended preservation of produce, facilitating access to markets across India, such as Delhi, Mumbai, Bengaluru, and Kolkata.
Local farmers report changes in sales dynamics due to these developments. Bashir Ahmad, a cherry grower from Shopian, explained, "Earlier, we had to sell our cherries within a few days, often at very low prices. But this year, with the help of cold storage units, we were able to keep the fruit fresh for a longer time and gradually send it to different markets across the country." A portion of his produce has been sold, while some remains in storage.
Mohammad Rafiq, a plum grower from Pulwama, noted improvements in market returns and reduced wastage, stating, "This is for the first time I stored my plums in a cold storage unit, and the results are very encouraging. We are getting better prices and less wastage."
Officials within the Horticulture Department emphasize the extended shelf life provided by cold storage facilities. Without refrigeration, cherries and plums have a shelf life of approximately 2 to 5 days. Integration of cold chain solutions prolongs freshness, aiding in price realization and minimizing wastage, as stated by a senior department officer.
Fruit trade operators acknowledge the importance of this infrastructure in altering market patterns. Riyaz Dar, a Srinagar-based fruit trader, remarked, "Cold storage has allowed us to meet the demand in far-off cities. The quality of cherries from Kashmir is unmatched, and now we can ensure that freshness is retained even when they reach distant customers."
The Horticulture Planning and Marketing Department is focusing on expanding these facilities under centrally sponsored programs. Experts in the field speculate that with strategic support, Kashmir could surpass its current standing in both apple and other fruit markets, potentially becoming a pivotal supplier of cherries and plums throughout India.
Industry stakeholders remain optimistic about sustainable growth in Kashmir's perishable fruit sector, anticipating positive developments in the market framework.
Source: Ziraat Times
