The passing of John William Scott, known as Bill, marks the end of an era for strawberry cultivation in New Zealand. Scott was a pioneer in the berry-growing sector, leaving an enduring legacy at Scott's Strawberry Farm located on the outskirts of Havelock North.
For over four decades, Scott cultivated strawberries and became the first to introduce polythene planting in Hawke's Bay, following a visit to the University of California's renowned horticultural division. This innovative approach significantly increased plant density from 50-60,000 to 120,000 plants per hectare. This method involved the use of double rows, a practice still employed today at the farm, which is currently managed by Scott's son, Billy.
Scott's journey into strawberry farming commenced after receiving a few strawberry plants from his father-in-law. Encouraged by his mother, he expanded his operations, relocating to land formerly owned by his grandparents and later acquiring his own property on Te Aute Rd. The venture into commercial strawberry planting began in 1962, initially using bare ground with straw for warmth and weed prevention.
In the late 1970s, Scott ventured into exporting strawberries, targeting markets in Los Angeles and the UK. This endeavor was conducted via letters and telex, marking a new chapter in his strawberry cultivation efforts. Additionally, Scott was involved in breeding his own plants, emphasizing the quest for optimal taste throughout his career.
Aside from his agricultural achievements, Scott engaged in rally driving until family commitments redirected his focus. In later years, with encouragement from his family, he transitioned to cycling. He planted his final batch of strawberry plants on May 1, 2025, shortly before his passing.
The legacy of Scott's innovative practices and dedication to strawberry farming continues through his family's ongoing management of the farm. The remarkable encounter on June 13, when a single red strawberry appeared ripe for his wife Colleen's birthday, symbolizes his enduring impact and connection to the farm.
Source: NZ Herald
