PRPairwise–which launched its first leafy greens blend edited with CRISPR for improved flavor in North America last year–is starting the next phase of commercialization this month. The company has entered into an exclusive product licensing agreement with Bayer to further develop and sell the products at scale.
With higher nutrition compared to lettuce, the leafy greens are a mixture of multi-use mustard green varieties that Pairwise edited using the company's proprietary Fulcrum™ Platform. By dialing down the wasabi-like flavor of the raw leaves, the company created a new product for consumers who prefer a less-pungent taste but still want the nutrition of fresh mustard greens.
This licensing deal is part of Bayer's new open innovation approach, launched to leverage opportunities for genome-edited fruits and vegetables. The agreement allows Bayer to further develop and commercialize 10 varieties of Pairwise-edited greens, and to develop and breed new varieties with the technology.
By dialing down the wasabi-like flavor of the raw leaves, the company created a new product for consumers who prefer a less-pungent taste but still want the nutrition of fresh mustard greens.
"We're extremely proud to have introduced the first CRISPR food in North America last year, demonstrating our ability to deliver a unique product that people want to buy," said Tom Adams, Pairwise co-founder and CEO. "Bayer is a strong partner for this licensing agreement with considerable market reach that we feel can extend the impact and success of our first consumer product widely into the marketplace."
"This agreement and its focus on gene-edited produce made a substantial contribution to our open innovation approach," said JD Rossouw, head of vegetable research & development at Bayer's Crop Science division. "We are excited by the potential for these products as we bring them forward to create a new category of nutritious and great-tasting leafy greens."
Major innovations in produce, including baby carrots and easy-peel mandarins, have delivered consumer benefits such as improving the enjoyment, convenience, and snackability of healthy foods. In addition to introducing nutritious mustard greens with improved flavor, the company is using CRISPR to accelerate more of these products across food and agriculture.
For more information:
Pairwise
Tel: +1 (919) 321-0820
https://www.pairwise.com/