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Madi Ventura S.p.A.

Nut bars drive the segment

Nut bars have evolved a lot over the past decade. They are no longer consumed sporadically, but they have instead become part of the everyday diet of many Italians all year round. Thanks to the constant support of leading companies when it comes to promotion and dissemination, people have gradually understood the nutritional value of these fruits and choose to eat them regularly.

"Functionality is definitely a distinctive element of Ventura, which has always tried to exalt the unique properties of dried fruit with the objective of generating value and conveying important know-how to consumers," explains Ventura's marketing and communications department.

"Starting from the importance we have given to functional productions, we rebranded and restyled the packaging of Ventura products to emphasize the qualities of nuts and the benefits they have on human health. In addition, considerable resources were destined to the research and development of innovative and functional products that have given rise to ambitious projects and unique product lines such as nuts with added probiotics, which make us stand out as they highlight our commitment when it comes to pleasing an increasingly demanding and informed target."

"The sell-out data confirm a very positive market (+6% in volume and + 9% in value*), with all segments doing better than the previous year except for nuts in shells (-1.5% in volume and -3% in value) and the volumes of figs (-2%). More in detail, the segments that are showing double-digit growth are nut bars (+30% in volume and +28% in value), nut mixes (+14% in volume and +15% in value) and shelled nuts (+13 % in volume and + 9% in value), especially walnuts and almonds. Madi Ventura confirms itself as one of the leading players on the market, with growth in line with the average."

For further information:
Madi Ventura S.p.A.

Via San Vincenzo, 2
16121 Genova - Italy
+39 010 599431
[email protected]

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