The Chilean fruit industry has recently faced numerous challenges, including new international competitors, increased technological application to production, new agronomic systems and management, access to advanced genetics, high sustainability and safety standards required by consumers, and the effects of global climate change. Despite these threats, Chile remains a key player in the global fruit market.
In an interview with Blue Magazine, Iván Marambio, president of Frutas de Chile, discussed the industry's current state and future projections. He noted that while some fruits like blueberries and table grapes have seen a decrease in exported volumes, others like kiwis have remained stable, and cherries have seen significant growth. The changing competitive landscape, particularly the entry of new competitors like Peru into mature markets such as the United States, has been a key factor in these shifts.
Marambio stated that Chilean blueberry and table grape producers and exporters are making significant efforts to introduce new genetics into the production matrix. He also mentioned that the sector is dealing with both structural and cyclical pressures, including drought, market conditions, the genetic matrix of exports, and an increase in extreme climatic events.
Looking ahead, Frutas de Chile aims to drive industry growth by improving human capital and infrastructure, advancing access to new markets, and deepening free trade agreements. Despite challenges, Marambio remains confident in Chile's ability to maintain its position as a leading global fruit supplier and to continue producing high-quality, safe and sustainable fruits.
Source: blueberriesconsulting.com
