A business mission from Ceará has returned from a week-long trip to Peru, which 10 years ago exported US$500 million in fruit and today exports US$10 billion. According to consultant Carlos Matos, who led the business mission, in 2024, the entire Northeast will experience a year of drought.
Just 10 years ago, Peru exported fruit worth the equivalent of US$500 million. Today, this export has reached the level of US$ 10 billion – that is, ten times more than Brazilian fruit production exports.
Carlos Matos observed some aspects of the change that the Peruvian fruit growing sector has undergone and is currently undergoing. Firstly, legislation. It was necessary to change Peru's Constitution so that small producers were elevated to the category of rural landowners, owners of their own land. Afterwards, the business community came together to import the technology that made the country one of the largest Latin American exporters of agricultural products.
But Peru is already facing problems, such as the supply of water for irrigation, which has reduced, and the high price of land – one hectare in rural Peru costs up to US$100,000. Furthermore, there is today's political scene in that Andean country, which points to difficulties that the private sector will face, impacting its fruit industry, which is a major producer and exporter of grapes, blueberries and avocados, fruits that have already proven themselves as productive. viable in the Ibiapaba region, in Ceará.
Source: abrafrutas.org