UK retailers are being urged to join a Fairtrade initiative that would ensure banana workers are able to earn a decent living wage. Fairtrade International is launching the new action aiming to achieve living wages, living incomes and resilient banana supply chains on plantations across the world. The organization added that more than 35,658 workers and farmers employed by 265 Fairtrade banana producers stand to benefit from the action.

Kerrina Thorogood, partnerships director at the Fairtrade Foundation, said: “We would strongly urge UK businesses and retailers to get behind this unique offer to deepen sustainability in the banana sector. We hope more UK companies will partner with us in the journey towards achieving living wages for the people behind the bananas that are much loved by British consumers.”