Bako Sweet® welcomes Susan Noritake as its new director of sales. With nearly three decades of experience and a strong background in sales and marketing for brands such as Zespri International, Duda Farm Fresh Foods, Mann Packing and Gill's Onions, Noritake brings exceptional expertise to her role.
"I am thrilled to join the dynamic team at Bako Sweet," said Noritake. "The opportunity to contribute to the growth of this brand and the sweet potato category is truly exciting."
Noritake is widely recognized for her strategies and leadership skills with the brands she has worked with. During her tenure at Zespri, she played a pivotal role in elevating kiwifruit from number 26 to 17 in the U.S. fruit bowl ranking, with Zespri’s proprietary SunGold™ brand driving the growth. She also spearheaded successful sales and marketing campaigns for broccolini and fresh-cut onions, catering to both consumer preferences and driving retail sales.
"When seeking a candidate to lead our sales team, it was crucial to find someone with a forward-thinking vision," said Michael Valpredo, president of Bako Sweet. "Susan's track record of driving growth for brands and retailers made her the perfect choice and we are honored to have her on board."
With the harvest season fast approaching and exciting partnerships on the horizon, the timing couldn't be better for Noritake to join the team. Collaborating with Alexandra Rae Molumby, Bako Sweet's director of marketing, she will play a key role in fostering the ongoing expansion of the company.
"Looking ahead, I am eager to collaborate with our sales and marketing team to seize existing and new business opportunities during the upcoming crop year," said Noritake.
Visitors to the Organic Produce Summit, taking place July 12-13, are invited to congratulate Noritake in person at Bako Sweet's booth #404.
For more information:
Beth Keeton
Bako Sweet
Tel: +1 (972) 754-7889
+1 (661) 858-1075 (sales)
[email protected]
[email protected]
https://www.bakosweet.com/
