Wonderful Pistachios has released its newest commercial as part of its Get Crackin’ campaign featuring Spot®, an agile mobile robot from Boston Dynamics engineering and robotics design company.
Running across cable outlets, digital streaming platforms and social media, the advertisement shows how this robot enjoys cracking open Wonderful Pistachios.
The advertisement shows how this robot enjoys cracking open Wonderful Pistachios.
This commercial is released on the heels of Wonderful Pistachios announcing the revival of its Get Crackin’ campaign. Additional TV spots as part of the campaign have included how nursery rhyme legend Humpty Dumpty "does it with a great fall," how the Universe "does it with a big bang" and how the world's competitive eater Joey Chestnut "does it like a champ." In April, Wonderful Pistachios will release its next Get Crackin’ advertisement, which will feature PAC-MAN™.
The campaign celebrates the ways people enjoy cracking open and eating pistachios. It showcases how nursery rhyme legend Humpty Dumpty “does it with a great fall,” how the Universe “does it with a big bang" and how competitive eater Joey Chestnut “does it like a champ.” The campaign will be live across cable outlets, digital streaming platforms and social media.
"Get Crackin' succeeded because it cracked social media before we had social media. We're excited to bring that forward-thinking perspective to the platforms that drive culture today,” said Michael Perdigao, president, The Wonderful Agency. "True to the spirit of the initial campaign, Get Crackin' 2.0 will be in conversation with culture at the moment that it's happening—identifying, partnering and launching both our brand and the talent that's drawn us forward."
Humpty Dumpty is also featured in the campaign.
Former Get Crackin’ cast mates have included host and executive producer of Comedy Central's The Colbert Report, Stephen Colbert, The Jersey Shore’s Snooki, Snoop Dogg and internet sensations PSY, Honey Badger and Keyboard Cat among others.
Wonderful Pistachios also extends the campaign to TikTok, partnering with creators to show how they Get Crackin’. Thoren Bradley does it on his first attempt. Daniel and David Hulett do it with a trick shot while Elladj Balde does it on a single blade.
In February, Shawn Johnson, Alex Wong and Vanesa Amaro helped launch a Wonderful Pistachios’ #GetCrackin branded hashtag challenge. TikTok users applied a custom-branded effect to share videos of how they cracked open Wonderful Pistachios. The contest ended on February 20, 2023, and the winner will receive $10,000 and a one-year supply of Wonderful Pistachios.
For more information:
The Wonderful Company