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Regardless of inflation Poles buy healthy food

Rising prices make grocery shopping more stressful for Poles than a year ago. 48% of Polish consumers admits it, according to a Deloitte report. Rising product prices are the main reason for nervousness. Yet reason prevails over emotion. More than half of shoppers are willing to pay more for food that contributes to their health and well-being, and 84% when shopping, takes into account the added value of food for their body nutrition.

Almost half of consumers (48%) believe that shopping is more stressful now than a year ago. As the main cause of higher anxiety, 53% indicates rising food prices, according to a Deloitte report. In second place as a source of nervousness, 13% of consumers reported a deterioration in their financial situation. Third place, with a score of 12%, is taken by the fear of being infected or spreading viruses such as Covid-19 while shopping.

Rising prices and general uncertainty that we have been dealing with lately cause stress and unfortunately have a negative impact on the health of many of us. Fortunately, according to a Deloitte study, most consumers are aware that it is worth taking care of their diet, especially in stressful times. At the same time the easiest way is to choose unprocessed products, such as fresh vegetables and fruits, which at the same time are often cheaper than ready meals.

Despite the anxiety associated with rising prices, many customers still resist the inflationary pressure to buy as cheap as possible and focus on those that support health and well-being. 55% declare that they are able to pay more for healthy food. The vast majority (84%), even if they want to save, take into account the importance of the products they buy for their health. Although 8 out of 10 customers realize that fresh food is best for the body, a similar percentage of respondents pay more attention to not wasting food.

Only 7 percent of buyers opted for ingredients from the premium category, and every tenth chose mainly products of well-known and popular brands.

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