Regarding strawberries, it's not just the physical characteristics of the product that matter. Knowing where the product came from, how it was grown, by whom it was harvested and packaged and how it got to commercial establishments are also preponderant criteria in the choice of the most attentive consumers.
Raising the quality standards of strawberries with added value, allowing the traceability of all stages of production, is just one of the advantages of an integrated production, since the benefits are also presented to the producers. In the field, production integrated to the specific environment of the crop reduces production costs, but it also allows environmental conservation and brings security to rural workers.
Source: abrafrutas.org
