Launched in September 2021, the independent not-for-profit organisation known as the World Macadamia Organisation has a mandate to drive demand by creating a greater understanding and appreciation of the nut. According to the WMO, industry data and global supply forecasts show the supply of macadamia nut-in-shell will double by 2025, and possibly triple by 2030, to more than 600,000 million tons.
To date, seven of the world's largest macadamia producing nations have confirmed their membership including South Africa, Australia, Kenya, Guatemala, Hawaii/USA, Malawi, and Vietnam.
WMO founding chief executive officer Jillian Laing, based in New Zealand, said the organisation will position macadamias in the areas of health, luxury and natural goodness and align with consumer trends towards mindful eating.
The first virtual meeting was held last October and the first physical meeting is planned to align with International Nut and Dried Fruit Congress in Dubai in May. Australia and South Africa have led the establishment phase of the WMO, will be pursuing other member countries to join the organisation.
Source: queenslandcountrylife.com.au
