Stephan Rötzer, founder and owner of the globally operating company and Europe's biggest player for premium fruit and vegetables, strengthens his team and the company management with trade expert Armin Rehberg. 

Armin Rehberg will support the management of the holding company of the SanLucar Group as CEO Operations from the headquarter in Valencia as of January 1st, 2021. Together with the owner and founder Stephan Rötzer, he will be responsible for all business activities of SanLucar. He will focus on national and international trade partners. 

Stephan Rötzer will be focusing even more strongly on expanding production, varieties and growers in order to lay the foundation for further growth.

“I am very happy to welcome Armin Rehberg as a new member of SanLucar. He is not only a top manager in the fruit and vegetable sector, but also an exceptional leader and expert in the areas of business strategies as well as in aligning organizations for future growth. The new assignment of responsibilities allows each one of us to use our particular strengths even better for the benefit of the company.” 

“Through efficient processes and a strong team, I am aiming to
ensure a long-term and binding commercialization for the SanLucar production in the sense of absolute customer and producer orientation. As a man of conviction, I am very pleased to be able to contribute my experience and commitment to SanLucar, the SanLucar employees and the retail clients. I simply want to help SanLucar, starting from its strong position, to achieve even more together", says Armin Rehberg.

For more information:
Jennifer Heer
SanLucar Fruit
Tel: +34 961 42 40 40