The Egyptians are well-known for their citrus. Lemon season is currently in full swing, but Navel season is also coming up in just under two months. Last year it was a great season for the Navels, one Egyptian exporter expects these fruits to do even better this year.
Elkhtib is the export manager for Egyptian exporting company Zamel. Although the ongoing lemon season is going pretty well, Elkhtib expects the Navel season to be the real moneymaker this year. “We expect the Navel season to be even better than the last season. All importers of Navel made a huge profit last year, so demand should be through the roof this year. We always see high demand at the start and end of a season, so when the Navels start at the end of November there should be a lot of traffic. Last season we exported a total amount of 3600 tons of citrus, this year we are aiming to export 5000 tons.”
With Egypt being a large player in the citrus-market, there are countless exporters. This is the biggest challenge, Elkhtib thinks: “Due to the large amount of citrus growers and exporters, I feel there will be a lot of competition and thus competitive prices between exporters in Egypt. Another challenge will be getting the quality just right and facing up against the big brands.”
Zamel for Import & Export has a steady base of clients, but would love to expand to different countries to expand their brand: “We’re currently doing well in China, Europe, Russia, Bangladesh, Maylasia and India. These markets are good for us, but to really grow our brand we would like to enter new markets like Singapore, Brazil, Belarus and Canada. To help us in our growth we hope to be able to attend to more exhibitions and truly get our brand in the spotlights.” Elkhtib concludes.
For more information:
Elkhtib
Zamel for Import & Export
Tel: +20 109 064 6606
Email: sales@zamelfruit.com
LinkedIn
www.zamelfruit.com