Nature’s Pride, in partnership with The World Avocado Organization (WAO), has, once again, introduced the Avocado, Fruit of Life, tram. This time in Rotterdam, the Netherlands. The tram will be traveling around this port city's center until 7 July. This is in support of the WAO's World Avocado Month and the EAT ME ‘Ja, ik wil’ ('Yes, I want to) avocado campaign.
In June, the WAO and Nature’s Pride ran various on and offline campaigns. These were done to underline the popularity of this nutritious fruit. The Avocado, Fruit of Life, tram highlights this partnership.
With the instore and online ‘Ja, ik wil’ campaign, Nature’s Pride shows how the versatile avocado can easily be incorporated into everyday dishes. The WAO and Nature’s Pride wants to convince especially people who never or infrequently buy avocados to try this fruit.
For more information:
Nature's Pride
611 Honderdland
2676 LV Maasdijk, NL
info@naturespride.nl
www.naturespride.eu