Three key products accounted for more than US$111 million in Vietnam's exports to Japan, representing nearly 47 per cent of the total export value. Chrysanthemums ranked first at US$43.6 million, followed by bananas at US$42.6 million and sweet potatoes at US$25.3 million.
Other categories also recorded increases. Eggplants reached nearly US$20 million, up 17.7 per cent, while mangoes totaled US$16.8 million, an increase of nearly 13.7 per cent.
According to the Vietnam Fruit and Vegetable Association, Japan is known as a market with high standards for food safety, traceability, and packaging, but maintains consistent demand.
The fact that three products account for nearly half of total export turnover indicates that Japan imports not only tropical fruit, but also vegetables and fresh flowers in volume.
For growers and exporters, this structure highlights the importance of compliance with food safety protocols, traceability systems, and packaging requirements when supplying the Japanese market. It also reflects a diversified demand profile, covering ornamental horticulture, fruit, and field vegetables.
The current export composition provides scope for further investment in production systems aligned with Japanese standards. For greenhouse operators and high-tech growers, this includes attention to uniformity, post-harvest handling, and documentation processes required for entry into the market.
Maintaining and expanding market share in Japan will depend on continued alignment with these requirements, alongside product diversification within both fruit and vegetable categories.
Source: VoV
