The Fenland celery season has started in eastern England, with availability expected to continue until early December. The crop, grown exclusively in the black peat soils of the Cambridgeshire Fens, holds Protected Geographical Indication (PGI) status, meaning it can only be cultivated within this defined region, known for its fertile soil and long agricultural heritage.
Harvested by hand using traditional methods, the celery is recognised for its sweet, nutty flavour and crisp texture. Its short growing window makes it a limited seasonal product in British retail.
Ivaylo Kostadinov, Celery Grower and Product Director at G's Growers, said, "Fenland Celery is a heritage crop we take great pride in growing. The unique conditions of the Fenland soil and our traditional growing and harvest methods create a celery that tastes unlike any other. We are delighted to see it celebrated by Tesco, and we are very excited for customers across Cambridgeshire, Norfolk, and Suffolk to try it. It is a crop with a rich history that reflects the heritage and quality of British farming."
G's Growers continues to cultivate Fenland celery in Cambridgeshire using practices passed down through generations. Each plant is lifted from the soil by hand, cleaned, and packed fresh for sale.
Bethany Auger, Tesco Local Buying Manager, said, "Fenland Celery is a brilliant example of the unique local produce we are proud to champion. Its PGI status and heritage make it a really special addition to our shelves, and we know customers will love the distinctive flavour and texture that come from the Fenlands' soil. It is a true taste of British farming at its finest."
Fenland celery is available in select Tesco stores across Cambridgeshire, Norfolk, and Suffolk until early December, subject to crop availability.
Source: Peterborough Telegraph
