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New corporate image to be unveiled

Altar Produce will present its new corporate image during the Global Produce & Floral Show 2025 (GPFS) in Anaheim, Calif.

Recognized for its vertically integrated model "From Our fields to Your Table," the company seeks to strengthen its core message through the slogan: "We Are The Grower", reaffirming its commitment to quality, innovation, and the trust it has built with clients worldwide.

© Altar Produce

New company mascots will be introduced at the show.

At its booth, the company will engage visitors with three main activations:

  • Altar Coffee Bar: to allow attendees to experience the hospitality experience that has become a tradition.
  • Mobile charging stations: an exclusive service for visitors and buyers.
  • Launch of new Altar Produce mascots: with fun claw machine plush figures that reinforce the brand's renewed identity to reach all consumers.

© Altar Produce

The company will also showcase its full product portfolio and highlight its steady growth across North America, Canada, Europe, and Asia, reflecting the strength of its global operations.

"With this new image, we want to convey what has always defined us: we are integrated growers, close to the land and to our customers," said Manuel Ochoa, marketing manager. "More than a visual change, it is a statement of our vision and the trust we have built with buyers around the world."

The company will be located at booth C-1873 and will also be present at the Mexico Pavilion at hall D-575 reinforcing Mexico's role as a strategic supplier for the international market.

For more information:
Altar Produce LLC
Tel: +1 (760) 357-6762
[email protected]
www.altarproduce.com

Publication date:

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